5 less heard strategies to launch your influencer marketing campaigns


As digital media becomes more ubiquitous, more and more customers are consuming advertising on various digital platforms. For business leaders, it has become important to understand the peculiarities of these advertisements and how they are seen by customers.

As the lines between content and advertising continue to blur, customers must be able to distinguish when something is being promoted with the intention of influencing their opinion or behavior for immediate or eventual business gain. In business terminology, this is called influencer marketing. The real victory for brands is to exercise influencer marketing so that customers see promotional messages, realize the business intent of them, and yet are influenced by those messages to eventually take a step forward. ‘purchase.

Influencer marketing can cast spells on countless digital media channels which include, but are not limited to, the following:

  • Internet (advergames, sponsored games, branded content, promotional bogs, paid links, teasers, paid links, gamification, teasers, viral advertising, augmented reality, native advertising, influencers and connected objects, etc.)
  • On demand on platforms such as Near Video On Demand, Subscription Video On Demand, Near Movie On Demand, Pay Per View, Transactional Video On Demand, etc.)
  • Mobile devices, content for communication, mobile broadcasting, apps, blogs, etc.
  • NSTV (non-standard television)
  • DDHE (Digital Delivery Home Entertainment)
  • TNT (digital terrestrial television)

Influencer marketing harnesses the power of influencers to extend the reach of particular campaigns and accelerate brand conversion goals. An influencer is someone who has access to an audience and has the power to influence their buying decisions or opinions about a product, service, brand or experience. An influencer is usually someone with authority in terms of knowledge, position, or relationship with their target audience. It can intervene in an editorial context or in collaboration with a brand to publish content.

The following tips can help digital marketers maximize their influencer marketing efforts across multiple digital media channels:

  1. Add a disclosure tag

The average customer should be able to distinguish between advertisements and user-generated content. To prevent this confusion from occurring, a disclosure must be added from a list of approved labels. Only authorized disclosure tags from the list of approved tags should be added.

This will allow brands to leverage their creative means of advertising; however, will also keep customers informed that the communication is an advertisement.

Examples of such advertisements include promoting a store or brand through the influencer social network or promoting paid music in a video.

  1. Disclosure label should be straightforward and appropriate for all potential devices

The disclosure label used to highlight advertising content should be straightforward and customers should be able to see it without clicking see more. The label must be clearly visible and must be suitable for all device platforms. The displayed language must be English or must be translated according to the preferences of the target groups.

  1. Avoid exaggerations

Be realistic – don’t over-demand what you can offer, as this can hurt your brand value. For example, avoid using filters on products like hair waxes, teeth whiteners, etc.

  1. Provide testimonials or data to support your claims

The influencer should do due diligence on any technical or performance claims they make, such as 2X better ROI, or lasting results or faster pipeline construction, etc. the claim made in the advertisement is supported by scientific evidence.

  1. Have it documented

For brands, it is recommended that the contractual agreement between the advertiser and the influencer include clauses relating to disclosure, the use of filters, as well as due diligence.

Wrap

According to a HubSpot study, 80% of marketers say influencer marketing is effective, and 89% say it works as well (if not better) than other marketing channels. The top three goals for brands using influencer marketing to promote their business are brand awareness (85%), reaching new audiences (71%), and generating sales and conversions (64%).

Influencer marketing, when properly crafted, helps brands build trust among target audience groups, improve brand awareness, enrich their content strategy, and structure winning partnerships with their customers. target audience groups by providing them with incredible value.

The most tangible benefit of influencer marketing, when used strategically, is a higher volume of leads, as people trust influencers for their positive impact. Word of mouth and pay. Using the specific strategies above will help you boost your influencer marketing campaigns.

Let us know, what do you think of the tips above, or if you have any new ones in mind in the comments section.


About Katie Curtis

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