BINI partners with Viber to connect with fans

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BINI interacted with fans on Viber via backstage pass. handouts

MANILA – All-female P-pop group BINI have made a special effort to reach fans through a partnership with messaging platform Viber.

Dubbed the nation’s girl group, BINI has taken her connection to the Blooms – her fans – a notch higher with the recent hilarious takeover of the Backstage Pass Channel on Viber.

BINI members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna and Sheena shared part of their P-pop idol life and interacted with their fans through photos, videos and uplifting messages.

With over 1 million subscribers, Backstage Pass is a place where artists – like BINI, BGYO, Spongecola and Lola Amour – and their fans come together and talk to give music lovers access to never-before-seen content.

Also, as a special treat for all Blooms, Viber is launching a unique Viber lens, making them the first Filipino music artist to have their own Augmented Reality (AR) lenses for all Viber users around the world to use their chats.

The Viber lens features the iconic BINI flower with a star centered on the user’s cheek and butterflies around the user’s head.

BINI and Viber are also inviting netizens to enter the #BINIxViberLens challenge to win a video shoutout, signed merch and more surprises from the P-pop girl group.

Winners will be shortlisted based on their concept and visual aesthetics, creativity and performance. Submission of contributions is possible until November 17th.

BINI made their comeback in September with their second album, Feel Good, the culmination of a “fever” month that also included releasing original tracks for back-to-back endorsements.


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