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- Priority to improve user experience with Viber‘s own digital wallet and other feature enhancements
Rakuten Viber’s new chief executive officer, Ofir Eyal, is moving the popular communications app into the fintech category as it’s determined to offer users more than just its core messaging and calling capabilities, a crucial step in realizing its vision to realize becoming a super app.
Viber will introduce the Payments in-app service, which will allow users to create a digital wallet within the platform. “Payment” wallets can be linked to bank accounts, Visa and Mastercard to transfer money to other people, buy products and pay bills. Viber will first introduce peer-to-peer transfers, which will be available to users for free. The service will be available in Germany and Greece later this summer. In the initial period, Viber will collect the user feedback needed to further improve the product before rolling it out to more markets.
“In my role as CEO, I am honored to lead and be part of a highly motivated team at Rakuten Viber as we pursue the company’s vision and mission in the face of the challenges ahead. In addition, we want to maintain Viber’s high standards and spirit of innovation when it comes to running and improving the app to improve user experience and ultimately become a super app. I will always appreciate and be grateful to the staff who are part of the journey to make Viber what it is today,” said Eyal.
“I clearly define my role and mission to serve both the organization and our users. This journey can be challenging, but Viber and I are more committed than ever to delivering on our technology promise.”
Viber’s CEO, who joined the position in August last year, has been instrumental in growing Viber and bringing it closer to users during his more than seven years with the company. During this time, his responsibilities as Vice President of Product at Rakuten Viber before being promoted to Chief Operating Officer included a focus on user experience, customer success, content and localization.
Recently, Viber’s continuous advancements have provided features that help maximize user experience in both business and entertainment spheres along with encouraging users to communicate with each other. Eyal is now Viber’s most senior post, overseeing the execution of the company’s ambitious product development and market expansion efforts. In the meantime, he seeks new business opportunities as the company continues to establish itself as a global industry leader.
APAC is currently one of Viber’s fastest growing regions. It is growing at over 20% annually and continues to introduce innovative partnerships and projects that are unique to the region. Viber continues to invest in the Asia Pacific region and is poised to rapidly grow its user base by creating more country-specific partnerships, localizing strategies and offerings, and bringing more benefits to Viber users.
In Sri Lanka, Rakuten Viber, one of the most popular and trusted messaging apps, is known for living up to its commitment to provide users with free and secure communication. It also continues to encourage local partnerships to cater to the passions and interests of its users. Celebrating Sri Lanka’s love for cricket, Viber wowed users with a special Cricket Vibes channel, providing members with match updates, live scores, news alerts, the ability to predict matches and win a range of incredible prizes, in addition to fun Trivia and shareable memes features , and more. A special feature of the channel is “Cricket Talks”, an exclusive bi-weekly talk show segment with exclusive access to a range of cricket-related content featuring superstar cricketers. Currently, the channel has over 800,000 members and is actively growing.
With a clear direction of where he wants to take Viber next, Eyal’s leadership is expected to sustain Viber’s continued growth in product and service development and expansion into new markets, and position Viber as a key and innovative player in the global messaging and app space. area establish landscape.
