Equitas Bank Tells Tales of Bravery, Sacrifice and Compassion in Social Media Web Series


Equitas Small Finance Bank has launched a new web series on its social media platforms called “Circle of Life,” which features real transformative stories of bravery, sacrifice and compassion. give hope to Indians in times of uncertainty.

The “Circle of Life” series is about taking and giving back to society and features the lives of people who have been on a transformative journey.

Equitas reinvests the money people save in the bank into communities, making the money a positive force to contribute to lasting social change. If you choose to do business with Equitas, you just aren’t earning rewarding interests, you are also helping to build a better society. Each story reflects a positive impact beyond banking and how Equitas Small Finance Bank is helping change people’s lives through microcredit and social initiatives.

The first story, titled “Identity,” is Shanthi’s transformative journey from a sidewalk dweller to a proud and independent parent. ¬Shanthi, now a contract employee for Indian Railways, shares her inspiring journey to earn her identity in the company and shows her gratitude to Equitas Small Finance Bank for being her pillar of strength. She even calls the bank “her mother’s house”, which has given her the opportunity to lead a respectable life.

Equitas, through its Bird’s Nest – Causeway Dwellers Rehabilitation program, provided housing, food security, health care, livelihood skills development and additional education to ultra-poor families over an 18-month period, ultimately setting them on the path to self-sufficiency. The bank has transformed the lives of more than 2,000 pavement residents in Chennai.

The small financial bank is known for its ideology and belief in giving back to the community it serves and raising it in a sustainable manner. Through the video, the bank shows a glimpse into the successful transformation of one of these community members, Shanthi.

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