Rakuten Viber has just launched a campaign dedicated to the T20 World Cup 2022 for the second consecutive year.
This month-long celebration of fun games and prizes got even more exciting with the app’s long-awaited Cricket Superbot, according to a press release.
Here, fans can play games, enjoy live updates, make match predictions, and more.
Rakuten Viber has consistently supported the cricket industry for the past two years. The app is ready to boost Cricket Fiesta and get the fans excited.
As part of the campaign, the messaging app is launching its long-awaited Cricket Superbot along with a range of interactive games. The new Superbot is an automated feature that will be part of the Cricket Vibes Channel.
A special competition called “Prediction” allows fans to guess how the entire game will play out, from the first throw to the team results and the winner of the game.
The top three fans from Sri Lanka, Nepal, Bangladesh and India with the highest total scores at the end of the tournament will win exciting rewards from Viber.
Users can also play virtual cricket matches and score runs from the comfort of their own homes. Throughout the duration of the Cricket World Cup, they can feel like their favorite cricketers and hit a ball via the Cricket Superbot – just like in a real game.
Senior Director for APAC at Rakuten Viber David Tse said: “We had such a great success in our first Cricket Fiesta that it was an easy decision to double down this second year. Last year’s events were received with great enthusiasm by the fans, so we decided to go even bigger and better this year with the Cricket Superbot. It is a great addition to our already outstanding range of events and we look forward to celebrating this exciting tournament with the Cricket Channel this year and hopefully for years to come.”
Referring to the campaign, former Sri Lankan cricketer Lasith Malinga said: “I’ve never seen anything like this on a messaging app. I think that just shows how much they care and care about their users’ passions. I hope fans will enjoy the games and activities they have planned for them over the next month.”
Viber’s Cricket World Cup 2022 campaign will also feature other events such as Custom Lenses, Sticker Packs, Cricket Fixtures on the Cricket Vibes Channel and Cricket Talks.