Rakuten Viber officially unveiled its AR-enhanced Viber lens on October 14, 2021 in Bangladesh as part of a virtual introductory event.
According to a press release, Viber is partnering with Snap Inc to incorporate augmented reality into its in-app camera, along with filters like animal masks, fantasy effects, and more, with the first batch of Viber Lens.
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“We’re pushing the boundaries of AR with the introduction of our brand new Viber lens. Our users separated from their families due to the current pandemic are looking for more meaningful ways to keep in touch and share more memorable moments, ”said Anna Znamenskaya, Chief Growth Officer of Rakuten Viber at the launch event. “The Viber lens brings the imagination to life in exciting ways. We believe this will fuel the creation of innovative and exciting new additions to our products in the future.”
David Tse, Senior Director of Rakuten Viber APAC, said, “Viber Lens is a unique feature that enables users to make conversations more creative, engaging and lively. We’ve added the most advanced AR capabilities to Viber Lens while remaining true to our commitment. the provision of high security standards for messages, videos and images exchanged via the application. In addition, we are also excited to launch additional local lenses exclusively for our users in Bangladesh. We are excited to introduce these features to our Bangladeshi users and offer them more creative ways to express their thoughts and feelings. “