Sinch integrates South Korean messaging app KakaoTalk with Conversation API, Telecom News, ET Telecom

NEW DELHI – Cloud communications provider Sinch announced on Friday that the company is integrating KakaoTalk, which has over 53 million users in South Korea, with the Sinch Conversation API.

With this latest addition, Sinch expands the number of channels businesses can use to connect with their customers. These include SMS, Rich Communication Services (RCS), WhatsApp, Viber Business, Facebook Messenger and now KakaoTalk, among others, the company said in a statement.

“Businesses need to be able to interact with their customers via KakaoTalk, as the app’s high open rates and click-through rates make it an ideal medium for marketing, sales advice, and customer support,” she added.

The outage was caused by a fire at a data center near Seoul over the weekend, and while systems were mostly restored by Monday, the disruptions to a range of related services, from payments to taxis to restaurant bookings, have raised questions about public trust the app raised .

“Sinch can now provide easy access to KakaoTalk for international brands via our Conversation API. So with all documents and support in English, any business can communicate two-way with customers in the region,” said Jon Campbell, Director of Rich Messaging, Sinch.

Sinch’s Conversations API uses built-in transcoding, allowing businesses to conduct conversations across all supported communication channels and have full control over channel-specific features when needed.

“With the launch of this new channel in the Conversation API, brands around the world can now easily communicate with customers via KakaoTalk,” added Campbell.

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