(MENAFN- Colombo Gazette)
Rakuten Viber, a global leader in private and secure messaging and voice-based communications, has published the results of an analysis of the use of Viber Lens since the feature was launched in collaboration with Snap in June 2021 and its launch in key markets over several months. Since the first wave of introduction, more than 7.3 million users have used the lenses for media such as pictures, videos or GIFs. More than 5.6 million users generated more than 51.8 million captures in the app.
According to the data, women are more likely to expand their reality with the AR lenses, with women accounting for 46% of Viber monthly active users (MAUs) and 56% of lens users. Women are also more likely to capture and broadcast media than men: 59% of women using Lenses capture media and 30% of women broadcast, while 55% of men using Lenses capture media and 27% of those who broadcast.
Which lenses have been used most often? According to the data, “Cartoon Face” – the big googly eyes and a long tongue superimposed on a picture – was the most popular lens. Fashion magazines touted red hair as a color trend for 2021, and the trend spilled over to AR filters as “Red Head” – a lens that gives a user long, red hair – was the second most popular lens on Viber. Third place went to the “Halloween Elements” lens, which conjures up a creepy mask on the user’s face. The tiger lens, developed through a partnership with the World Wildlife Fund (WWF), was also hugely popular, and in some regions lenses for endangered animals resulted in a donation to WWF.
The results showed that not only the youngest age group likes to use AR filters for messages. The 30- to 40-year-old age group made up the largest segment of lens users (23%), followed by those in the 40- to 60-year-old age group (18%). Users under 17 made up 13% of Lens users.
“In a difficult year when many people continued to keep personal contact to a minimum due to the pandemic, Viber stepped in to make their digital communications more lively,” says Anna Znamenskaya, chief growth officer at Rakuten Viber Looking For Fun Ways to keep in touch with each other, whether it’s sending a greeting to a friend while they use a lens that makes them look like a tiger, or visually showing their support for the brands they love. “
About Rakuten Viber
Rakuten Viber connects people. No matter who they are or where they come from. The global user base has access to a range of features such as one-on-one chats, video calling, group messaging, as well as updates and discussions with their favorite brands and celebrities. Viber’s messaging app is designed with privacy in mind. With standard end-to-end encryption, disappearing messages, chats with hidden numbers, and the ability to edit and delete messages for everyone, users can be sure that their communications will be as private as they want it to be. Nothing users share can be used by Viber or any third party to target them with ads later. Rakuten Viber is part of Rakuten Inc., a leading global provider of e-commerce and financial services. It is the official communication channel of FC Barcelona and the official instant messaging and calling app partner of the Golden State Warriors.
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