Studio of the Future Anchors New MBA Program – The Troy Messenger

Troy University’s Sorrell College of Business has partnered with the John M. Long School of Music in the College of Communication and Fine Arts to offer a groundbreaking program for students and professionals in the music and entertainment industries.

The Master of Business Administration in the Music Industry is one of the few AACSB-accredited programs that combines 18 credit hours in business with 18 hours in the music industry. Registration for the first cohort is ongoing and classes will begin in August.

“In addition to business foundation and development courses, the MBA student has the opportunity to focus on multiple areas of the music industry including audio production, film scoring, music publishing, concert production, and composition/arrangement, among others,” said Robert W. Smith, who teaches the Music Industry Program at the John M. Long School of Music.

“The program is rich in content in a unique academic setting that encourages and encourages the connection between music artists and audiences in all artistic and business settings,” he said.

Offered in the university’s new Flex format, students have the option to attend classes in person, live online, recorded online – or a combination of all methods.

On the business side, students take courses in economics, finance, management, marketing, and quantitative methods.

“Students will be qualified to work in all aspects of the music industry, from operations to production and performance,” said Dr. William Neese, director of the MBA program at Sorrell College.

Additionally, for music industry teachers, the MBA is considered a final degree, meaning no advanced degree is offered.

“The Master of Business Administration with a concentration in the Music Industry is the next step in Troy University’s commitment to providing quality education and preparing our students for successful life,” said Smith.

Smith and others at Long School began the music industry undergraduate program nearly 20 years ago, and graduates of the program are actively involved in the music and entertainment industry, which is valued at an estimated $26 billion sector.

Troy’s music industry program has also stayed at the forefront of the business. A new mixing room has been added, allowing students to train in a “manufacturing facility of the future” and produce songs and compositions by artists networked from various remote locations.

“We prepare our students for productive careers now and in the future,” added Smith. “Whenever and wherever humans have existed, music and entertainment have been part of our daily lives. Through music, media and entrepreneurship, the Troy University MBA graduate will help shape and shape the future of this industry.”

Learn more about the MBA in Music Industry at

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