WhatsApp leaves EdTech companies behind

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The week before, ConveGenius, an edtech platform for students in K12, raised $5 million to start their AI-based conversation platform.They are planning to invest a portion of this money on expanding their product offerings in the WhatsApp ecosystem.

You have it right You read it right – WhatsApp.It’s fascinating to think that a messaging app which was never designed specifically for education can impact education and possibly even take shares for the EdTech sector.Due to its popularity, WhatsApp has over 390 million users in India.When schools were locked down and were shut, education was moved to WhatsApp’s messaging platform for parents, teachers and students.

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What is the reason WhatsApp functions

In a developing nation like India there are students who do not can afford computers or desktops.In reality, the Indians have escaped the routine of switching from desktop laptop to mobile phone.WhatsApp was designed to be an app for mobile devices and functions perfectly without the need for any other support application; it is compatible with Android, iPhone, and even the popular JioPhones.

In contrast to Zoom as well as Google Meet, there is no code needed to make classes, which makes it much easier.Since teachers and parents were supervised by the group’s administrators, student education became more straightforward to follow.After the outbreak of the pandemic and schools were shut down students were placed in classrooms designed by teachers with little effort.

In contrast to other EdTech apps that both parties needed to sign up to the app, students could also share educational videos and notes via WhatsApp and this made educational content go all over the internet!

Why it isn’t working

Imagine looking through pictures of assignments ranging from 200 to 240 every day, and then giving feedback to every student via WhatsApp for teachers of K-12 who instruct five to six classes per day, with around 40 kids.This is where companies that use edtech benefit from their position.They employ AI to monitor students’ progress, create their individual learning sending them feedback, and even provide teachers with the progression of their students.Additionally, WhatsApp could only allow eight people to videoconference and 250 students can be able to meet in Google classrooms. Google classroom.

How ConveGenius came up with an solution

CovneGenius has joined forces with WhatsApp and has integrated their API to create an AI conversational layer.Once parents and students sent messages via WhatsApp and received the material for the course.The company has created an assistant for teaching via chat which can deliver educational materials, videos questions, and games via WhatsApp.

As of 2014 ConveGenius was home to half million of its students as of 2020.Thanks to WhatsApp’s WhatsApp Integration, the number of students grew to 14.5 million students, with 20 subject areas in 10 languages within a year.

Also, see

Conversational AI comes with several other points to be aware of in the event that it is intended for children.Since conversational AI may influence linguistic and cognitive development, developers must be aware of several aspects.Since children do not have the option of choosing which line to draw between sharing information and what they want to know privacy is a matter and protecting their rights is essential.It must be transparent about what it is recording, and when it’s on, and the data being stored and recorded.Be aware of prejudices Children’s AI for conversation needs to be free of stereotypes of gender race, age, and the class of people.

The new technology will help EdTech by 2020

Up to the year 2019, Edtech was an ignored segment that received the least amount of funding.Due to the distance learning in the COVID-19 epidemic, Indian Edtech startups have received around $4 billion since the year 2020.The Indian tech market for education is expected to grow to $ 3.5 billion by 2022. It was previously projected to be between 2.8 billion between the amount of $ 3.2 billion.In 2019, the size was 735 million.

Although Byju’s was not the only Indian unicorn in the edtech sector following the pandemic of 2018. Unacademy was the second Indian Edutech unicorn in September of 2020.In 2021, there were two more unicorns in India two more – upGrad and Eruditus.

Wrap it up

The big question is whether the excitement in this Edtech sector will last following the pandemic, or be slowed down as students return to their traditional school system. It is also unclear whether, should the WhatsApp-integrated APIs expand and more popular, parents will be willing to pay for EdTech to be a cost-effective alternative to the current free messaging platforms.As the 2020 deadline approaches, WhatsApp can also evolve its platform to add features to satisfy the demands of this new usage.

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Meeta Ramnani

Meeta has an PGD in Business Journalism from IIJNM, Bangalore.Her experience spans more than six years journalistic experience and writes about new technology in business, with a particular focus on the digital transformation.She enjoys riding on a bicycle and is in constant contact with the natural world.

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